Lucha Libre (which translates literally as Free Fighting) is the professional wrestling performed in Mexico and other Latin American countries. Lucha Libre as an art form is much beloved by the Latino culture, and is one of the most popular live events in Mexico after soccer, selling millions of tickets to a mass audience composed of families from across the socioeconomic strata. Lucha Libre is a Mexican passion that hails from at least as far back as the 1930s. Matches have sparked riots that have shut down large cities. Its almost mythic heroes who battle evil and corruption have inspired generations in movies as well as the ring.
Long before the World Wrestling Federation brought back wrestling to the United States, Lucha Libre's masked heroes and villains were developing the moves that would make the WWFs founders very rich. Luchadores (wrestlers) execute characteristic high flying attacks by using the wrestling ring's ropes to catapult themselves towards their opponents, using intricate combinations in rapid-fire succession, and applying complex submission holds. Now days Lucha Libre is a growing phenomenon in many countries, including the U.S. with its own MTV shows and famous wrestlers such as Rey Mysterio and Sin Cara joining WWE.
Masks have been used dating back to the beginnings of Lucha Libre. Early masks were very simple with basic colors to distinguish the wrestler. In modern Lucha Libre, masks are colorfully designed to evoke the images of animals, gods and ancient heroes, whose identity the Luchador (wrestler) takes on during a performance. The mask is considered "sacred", so much so that fully removing an opponents mask during a match is grounds for disqualification. With the importance placed on masks in Lucha Libre, losing the mask to an opponent is seen as the ultimate insult and can seriously hurt the career of the unmasking wrestler. Putting your mask on the line against a hated opponent is a tried and tested tradition in Lucha Libre as a means to settle a heated feud between two or more wrestlers. The most iconic match is máscara contra máscara (English: mask versus mask), where two masked luchadores bet their masks, and the loser is unmasked by the winner and his real name is often revealed as well.
During their careers, the masked luchadores will often be seen in public wearing their mask, keeping up the code of honor of Lucha Libre; in effect, the mask is synonymous with the luchador. El Santo, Mexico's most famous and well loved luchador, kept his mask until after retirement, revealed his true identity only in old age, and was actually buried wearing his silver mask.
The rules of Lucha libre are similar to American singles matches. Matches can be won by pinning the opponent to the mat for the count of three, making him submit, knocking him out of the ring for a predetermined count (generally twenty) or by disqualification. Wrestlers are traditionally divided into two categories: rudos (bad guys, or heels, literally "rough" or "rude"), who bend or break the rules, and técnicos (the good guys, or faces, literally "technician") who always play by the rules, in theory at least. Their moves are much more complex and spectacular, featuring awe-inspiring acrobatics. Técnicos playing the "good guy" role, and rudos playing the "bad guy" role is very characteristic of Lucha Libre, which differs from U.S. professional wrestling. Although rudos often resort to using underhanded tactics, they are still expected to live up to a wrestler’s code of honor. Rudos have also been known to make the transition into técnicos after a career defining moment.
Tag teams are sometimes composed of both rudos and técnicos in what are called parejas increibles (incredible pairings). Rudo and Tecnico tequilas create such an incredible pair. Both spectacular elaborated tequilas, this team is unbeatable combo!
Traditionally Rudos are wearing red masks. Brawlers and rule-benders, they nevertheless perform a very important role of engaging the audience and setting up the mood for the game. To give Rudo his dues, our Rudo tequila is bold, robust and full of flavor.
The noble hero of Lucha Libre, Tecnico, wears a blue mask. His moves are spectacular, graceful and acrobatic. His awe-inspiring high-flying style of wrestling is honored by Tecnico tequila, noted for its smoothness and luscious texture.